Blogs
Google Ads Now Multiplies New Customer Value — What Ecommerce Directors Should Check
Google Ads can now count a new customer’s order at up to 5x its value. What it does to your ROAS reports, and what to check first.
Google Ads Demand Gen Campaign Type Attribution: What Ecommerce Directors Should Check Before Moving Budget
Google's new Demand Gen attribution beta lets one sale be credited more than once. Six checks before you move budget between channels.
Consent Mode Is Now the One Switch Between GA4 and Google Ads: What Ecommerce Directors Should Check
Since 15 June 2026, Consent Mode is the single switch deciding whether GA4-collected Google Ads cookies and IDs can be used in Google Ads. Here is what ecommerce directors should check before peak.
