5 Hidden GA4 Reports Every Marketer Should Check Weekly
Estimated Reading Time: 4 Mins 12 Sec
Google Analytics 4 (GA4) offers a powerful range of reports to help marketers understand user behavior, campaign performance, and website trends. While most marketers focus on basic reports like Traffic Acquisition and Conversions, some valuable insights are tucked away in lesser-known corners of GA4.
In this blog, we’ll explore 5 hidden GA4 reports that every marketer should check weekly to get a fuller, smarter view of their marketing performance.
1. User Explorer Report
Where to find it:
Explore → Template Gallery → User Explorer
Why it matters:
This report shows detailed journeys of individual users — including events, pages visited, time between interactions, and more.
Use it to:
Understand how loyal users interact over time
Spot drop-off points in user journeys
Analyze the behavior of high-converting users
Pro tip: Filter by specific traffic sources or campaigns to see how users from different channels behave.
2. Landing Page Report (via Exploration)
Where to find it:
Explore → Blank Report → Use “Landing Page” as a dimension
Why it matters:
GA4 doesn’t have a default Landing Page report like Universal Analytics. But you can build one in the Explore section.
Use it to:
Identify which pages are attracting new users
Evaluate page-level performance for SEO and ads
Measure engagement and conversions from landing pages
Pro tip: Add “Session source/medium” as a secondary dimension for deeper insights.
3. Events Per Session Report
Where to find it:
Explore → Create a custom report using "Events" and "Sessions"
Why it matters:
Events are at the core of GA4 tracking. But just looking at total events isn’t enough. Events per session tell you how engaged users really are.
Use it to:
Track how interactive your site or app is
Compare engagement between traffic sources
Spot declining interest early on
Pro tip: Segment by traffic source or device type to find engagement gaps.
4. Path Exploration Report
Where to find it:
Explore → Path Exploration
Why it matters:
This report shows you the actual paths users take on your site — not just where they start and end, but what they do in between.
Use it to:
Understand common navigation patterns
Spot unexpected user flows
Identify UX issues or page loops
Pro tip: Start the path from a specific event (like “Add to Cart”) to see what happens before or after.
5. Conversion Path Length Report
Where to find it:
Advertising → Attribution → Conversion Paths
Why it matters:
This report shows how many steps (sessions) it typically takes for users to convert. It helps you understand how long your sales funnel is and which channels support early vs. late-stage conversions.
Use it to:
Improve campaign timing and retargeting
Identify channels that assist conversions
Optimize touchpoints across the buyer journey
Pro tip: Pair this with a lookback window analysis for better attribution timing.
Final Thoughts
GA4 is full of insights, but not all of them are on the surface. These 5 hidden reports give you a more complete picture of how users interact with your website — and where you can improve. By checking these weekly, you’ll stay one step ahead of problems, opportunities, and performance trends.
Ready to unlock the full power of GA4? Start with these reports and make smarter marketing decisions.
